Bringing over 20 years of marketing and event management experience, Luisa Alarcón works with organizations to recognize their potential, elevate their brand and achieve their strategic objectives. Luisa has worked on in-house teams and agencies, with experience planning and executing events and campaigns for the International Olympic Committee, various sports sponsoring brands, charities, international agricultural conferences and more. Working in these roles, Luisa establishes growth by building meaningful relationships with her clients and partners. When she’s not behind-the-screen, you’ll find her road-tripping across Manitoba and Canada with her husband, their three kids and dog, Milo, or planning a Pinterest-worthy party for family and friends.

Get to know Luisa

What is your favourite book?

The Alchemist, by Paulo Coelho. 
It’s hard to single one out – The Alchemist is, however, the book I gift the most.  

What is an app you can’t live without?

Evernote

What is a brand that inspires you?

Danone, I love their purpose. It is truly a brand with a heart for a socially responsible and sustainable world.